Celebrity Cruises inks deal with Red Sox

Written By Unknown on Selasa, 30 April 2013 | 00.24

Celebrity Cruises and the Boston Red Sox announced a comprehensive marketing agreement today whereby Celebrity will be recognized as the team's official cruise line.

A result of the new partnership is the 2014 Red Sox Fan Cruise, which allows fans to meet and vacation with former Red Sox players and WEEI announcer Joe Castiglione. The fan cruise will take place aboard the Celebrity Silhouette ship, which leaves from Fort Lauderdale, Fla., on Jan. 12, 2014 on a seven-night Western Caribbean itinerary.

The partnership between both organizations also includes the following experiences at Fenway Park:

  • During four home games every month, Celebrity Cruises will have a presence at the park with fan giveaways and a chance to win a vacation for two on the 2014 Red Sox Fan Cruise.
  • Every time the Red Sox execute a double play at Fenway this season, one fan will win $200 off any seven-night or longer Celebrity cruise.
  • Celebrity Cruises will hold exclusive events at the park featuring Red Sox legend appearances and giveaways. The first event will be on May 19.
  • Celebrity Cruises will receive fixed signage behind home plate for 10 home games during the season, as well as branding opportunities in-suite and on stadium LEDs.

"We look forward to working with Celebrity Cruises and welcome them to the Red Sox as our official cruise line partner," said Troup Parkinson, Red Sox senior vice president of corporate sponsorships. "Their focus on premium experiences and quality service made this a logical partnership for both our organizations."


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